Client: Environmental Educators of North Carolina
Roles: Art Director, Illustrator, Graphic Designer
Messages: To convey an updated and professional look to the organization using the existing elements of the previous logo including the three main areas of North Carolina- mountain, piedmont and coast. To convey a sense of a welcoming community of environmental educators across the state.
Audience: Current EENC members, environmental educators, formal and non-formal educators.
Desired outcomes: To recruit new members by conveying the organization as a welcoming community; to create a design featuring the three main areas of North Carolina - mountain, piedmont and coast - that could be used on merchandise that can become a source of revenue for the organization; to provide members an opportunity to showcase their membership.